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Real Estate Reading Room [Author Profile]
Chuck and Sue DeFiore
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe

Articles by Chuck and Sue DeFiore

4 Things That Make A Web Site Great
Think about the sites you visit over and over. What keeps you coming back?

A Forgotten Marketing Tool - The Postcard
The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business.

Are You A Shoulda, Coulda, Woulda?
The impetus for this article came from one of the 40 to 50 e-mails we get each week that go like this: "Dear Chuck & Sue, Can you recommend a business that will help me earn $10,000 to $20,000 each month. I need to start earning this type of money as quickly as possible. Sincerely, I want To Be A Millionaire By Next Tuesday"

Are You Profiting From O.P.P.?
We know many of you have the desire and dream of running your own home-based business. But, like so many people, you're not sure where or how to start.

Are You Taking Full Advantage of the Web?
Is your site visible, interactive? How's the infrastructure? Are your mailings personalized? What about tracking and consistency? In order to get the most out of your website all of these items are important.

Beating The Competition
Unless your product or service is one-of-a-kind, you've got competition. To beat them, you have to make sure you're the key company, the one your customers turn to above all others. How do you do that if you're new and small?

Becoming A Solution To Your Customers Problems
Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not the only thing you do. Don't forget to use your time wisely.

Business Partners & Marital Partners, Will the Marriage Survive? Part 1
With today's economy, and the layoffs occurring as a result of these economic conditions, more and more people are opting to start their own business. Due to the low start up costs, the prevalence of home-based businesses is on the rise, many of these started by husband and wife teams.

Business Partners & Marital Partners, Will the Marriage Survive? Part II
In the last article, we concluded by saying that keeping your business and personal relationships separate is very important to the survival of both your business and your marriage. In this article we will talk about how to achieve this goal.

Businesses - Leisurely Dining or Fast Food
It occurred to me the other day, that so many people today liken their businesses to the way they eat - fast. Think about it.

Checklists for Tenant/Buyers and Sellers
Helpful checklists for meetings with Tenant/Buyers and Sellers

Consulting Your Way To A Six Figure Income!
Examples of the power of Lease Purchase Consulting with both Buyers and Sellers

Does Your Business Need An Attitude Adjustment ?
Instead of moaning and groaning about "Why Me?"... ask yourself how you can turn the situation around. It’s better than feeling sorry for yourself, and a lot more productive.

Ethics in Business..A Lost Art
Whatever happened to going into business to provide a needed service, being loyal to employees, and keeping promises.

Finding and Qualifying The Tenant Buyer
Once you and the seller have signed your contract your job becomes to move that property to a tenant/buyer.

Getting Started In Real Estate
One of the first things we do with our Partnering For Your Success students is to have them plan out how many hours they can spend on lease purchasing.

Guidelines For Choosing A Guru, Coach Or Mentor
A guide for those who wish to enter into a coaching or mentoring relationship with a Guru, Coach or Mentor

How Do I Implement The Lease Purchase Plan?
First you have to set up goals for yourself, both long term and short term. Don't forget these goals define how your business is run. They will determine what you do on a daily, weekly and monthly basis.

How Do You Profit From O.P.P.?
This article, the third in the O.P.P. series will briefly touch on some of the strategies that are available to the Lease Purchase consultant

How To Give Yourself A $20,000/Year Raise Without Asking Your Boss
Impossible you say. Chuck and Sue are crazy. Not at all. Here's how...

How To Manage Your Cash Flow
Even companies that are making money can go broke. That's a hard pill to swallow for business owners who are starting a business.

In Business, Image Isn't Everything; It's The Only Thing!
We have all heard this lament, but how much do we practice it. With all the relaxed rules today, do we really present ourselves in the best light?

Is Your Business Safe?
Well, is it! Do you back up your files on a regular basis? Do you have a back up plan in place? What's important to your business and what isn't? What happens if you get hurt, who will run your business?

Juggling The Day With A Deal
Doing deals with sellers is why you went into lease purchasing. Again, using organization and time management is very important here.

Need A Sales Boost - Try These!
The telephone is still the best and most effective way to reach people. It can help generate more sales and build your business. Unfortunately most people don't like the telephone and don't use it effectively. In order to become more proficient using the telephone, you need to follow some basic guidelines and then practice, practice and then practice some more.

Property Types A, B, C And D
One of the biggest problems individuals just starting out have is the type of property they look for, and working outside their immediate area. One of the constants around the country and for every state, is that there are the most desirable areas to live and the least desirable; and then those that fall in between.

Referrals…The Secret Weapon
Are you getting referrals from you customers? If not, you are missing a lot of sales.

Take It To The Customer
Today the competition is fierce for a customers' attention. In order to compete, you need to employ take-it-to-the-customer techniques.

The "Psyche" of The Seller and The Tenant Buyer
The ability to know what motivates your customer, how your customer thinks, and tapping into their "psyche" is what makes some businesses successful and why others fail.

The Art of Calling on Real Estate
I've learned over time to not think of telephoning as cold calling, but how I can help a seller or buyer.

The Divine Secrets Of The Ya Ya Lease Purchase Hood
The biggest secret of conducting a successful lease purchase business is to have a plan.

The Lease Purchase Business Day
For those of you conducting a lease purchase business, the first thing for you to do each morning is to check your goals. How many calls are you to make, how many contacts, articles, etc. Your goals will depend on where you are in your business - just starting, in business for a year, two years, etc.

The Many Ways To Profit From O.P.P.'s Multiple Cash Streams
Lease Purchasing is a specialized niche in the field of Creative Real Estate, which allows you to control property without the trouble of ownership; and profit from this. Lease Purchasing affords wonderful benefits and opportunities to sellers, buyers, investors and those who would like to operate a home-based business.

The Psyche of The Seller and The Tenant Buyer
What motivates them. What are they thinking. How can you better understand them. All of which is important to those of us in lease purchasing.

Using Those Business Cards
One of the first things you do when starting a business is to have business cards made up. The next thing you need to do is give them out. If you keep them in the card holders or the box in your office, they are not doing what you got them for.

Various Aspects Of The Lease Purchase Business
Here we want to briefly touch on some of the actual aspects of operating such a business, the pluses and minuses and why Lease Purchasing represents a win-win situation for the seller, the tenant/buyer and just as importantly, you, as the business owner.

What Can I Realistically Earn In A Lease Purchase Business?
If you're looking at Lease Purchasing as a business, you'll obviously want to earn much more than the $20,000 per year in our "How To Give Yourself A $20,000/Year Raise Without Asking Your Boss" article.

What You Can Do With Snail Mail
Sending follow up letters, announcements or flyers to your customers is one of the best ways to keep in touch. With all the hoopla surrounding email today.. spam filters, rules and regulations governing who, and what you can email; don't forget the way you used to connect with your customers before all this technology came into play.

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