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Real Estate Reading Room [Real Estate Investing]
Articles and Advice about Real Estate Investing from Real Estate Reading Room


3 Ads That Draw Distressed Homeowners to You
If your real estate investing business includes dealing with foreclosures and pre-foreclosures – mainly distressed homeowners – the playing field is somewhat different than simply wholesaling or flipping and rehabbing. The rules of the game are different.

Best Rehabbing Tips to Stay on Budget
Buying an under-priced house that needs fixing up, and then doing the rehab and reselling it is a great way to make a profit in real estate investing business. While it all looks good at the outset, there are pitfalls along the way that can eat up your profits.

Real Estate Terms Explained: MAO & ARV
MAO stands for Maximum Allowable Offer and ARV is After Repaired Value...



Real Estate Terms explained: BPO
When a bank has to take a home back in a foreclosure, they will want to know what the house is “basically” worth. Many real estate agents and brokers supplement their commission income by doing BPOs...

Real Estate Terms Explained: LTV
Loan-to-value (LTV) is a ratio that depicts the relationship of a loan amount with the value of a property...

Attracting Sellers: Getting Them to Call You
There are basically two ways to find potential sellers. I call them Passive Advertising and Active Advertising...

Real Estate Terms Explained: Due Diligence
Due Dilegence: In a nutshell it means you and only you are responsible for checking out a prospective deal. The Seller is not responsible for telling you the truth.

10 Things Your Real Estate Agent will Never tell You

Deal's that Aren't
One of my wholesaler bird dogs sent me two “deals” that I wanted to put on the blog as yet another example of what NOT to do.

Defaulted Paper: I Win or I Win
I wanted to share a story about a deal I did about two years ago which illustrates both of the two main principals that I teach my students. The first principal is “everybody wins or we don’t play”.

Garage Sales and Real Estate Investing
If you have followed my blog or read any of the articles I have written you know that I am a big fan of “win-win” scenarios in all my Real Estate dealings. Truth is, If I cannot figure out a way where everybody gets what they want, I do not do the deal...

Liens or Judgements Make or Break the Deal
What if I told you that you can negotiate these liens and judgments as well, and many times save a bad deal or make a good deal even better?

Should You Use a Realtor?
This is exactly what worries me sometimes about information online; so much of it is in no way, shape or form rooted in reality...

"Subject To" in a Nutshell
Today we took another house for free. The process, for those of you not already educated about these sorts of transactions, is known as a “Subject To” deal. “Subject to” means that we took the home subject to the financing already in place.

Taking Back a Second Mortgage
"Taking back" a second mortgage when you buy a home and the seller “loans" you some of the money they need in order to buy the property

Wholesaling and the MLS
The other day I had a “so called” wholesaler email me regarding doing a wholesale flip through a realtor...

Foreclosure- Don’t Lose Your Home to Foreclosure Like Octomom

Real Estate Investors Solve Housing Problems
An investor can actually save a house from foreclosure.

Helping folks in Real Estate
Is it possible to help both a buyer and a seller and make a killer profit in a flipping transaction? Read on and see an example of how I did it last year.

Power of Networking
Equinox Advantage believes in the power of a great sphere of Influence!

Things to Know About Your Credit
If you are faced with poor credit, use these tips to raise your scores & increase your buying power.

Ten Characteristics of Successful Real Estate Investors
In my years in the foreclosure and real estate business, I bet I've met over 1,500 investors. These people have been at all levels of knowledge and experience. Some have become amazingly successful, while others have lost steam or experienced drastic failure. I watched people who are successful and I've noticed that there are certain characteristics that come with real estate investing success.

How To Think and Act Differently
We are all born with some level of creativity. In some people it grows, in others it withers and dies. Here are some ideas on how to think a bit differently.

What If A Seller Calls With A Listed House?
It is common for a seller to call us that has a house listed with a Realtor. There are two possible options, one ethical, one that may get you into trouble, which one will you do?

Do You Manage Your Time, Or Does Time Manage You
No matter how many 5 hour energy drinks you slam, there are only 24 hours in a day. Do you manage them or do they manage you.

Why I Love This Market

Quit Whining!

Anatomy Of A Foreclosure
There are certain steps that Foreclosures follow in most states. If you are going to play the game, you got to know the steps.

Rehab Diary - Or Why Should I Listen To Ron
To Rehab or Not to Rehab.... That can be a tough question, until you read this Diary.

Simultaneous Closings Vs Option to Purchase
As a selling technique, which is better for you a Simultaneous Closing or an Option to Purchase to agreement? Here I show you the choices.

Mastering The Phone
Cut your phone time in half! Learn the 5 key questions to ask the seller and why.

The Investor Mindset
Your self talk, determines your outcome. The training is over or your audio program has ended, how do you keep your mind focused? The Investor Mindset

Triple Your Income in the Next 12 Months
We all have choices in life. We can spend our lives making a living or we can choose to make some real money. Unfortunately, most people choose to make a living. They don't take time and spend their lives walking over the dollars to get to the dimes. Most real estate investors are no different.

The WRONG Way to Invest in Real Estate
"Real estate fever" . . . it's hit the Country like a plague. Zillions of "newbies" are hitting the bandwagon, trying to make a profit where they lost in the stock market. I meet them all the time, and many are making big mistakes!

Personal Property Trusts
You are probably familiar with the concept of creating and using land trusts for privacy and protection of your real estate. However, what about your ownership of notes, mortgages, deeds of trust, leases and options that may appear on public record?  What about cars, boats, mobile homes and other items that are registered and recorded in public places?  Good news . . . there is a special trust just for that purpose!

Get That Property Out of Your Name!
Using Land Trusts for Privacy & Protection

There are over 80 million lawsuits filed every year in the United States. Landlords and real estate investors are especially susceptible to liability. Are you a target? Are your assets easy to locate? Is your real estate titled in your name?

The Bona Fide Purchaser
You get a deed from a seller in foreclosure. Before you can record the deed, the seller gives a second deed to your competitor. The competitor records his deed at the country first. Who wins?

Realtor Community Under Investigation by the Feds
Until recently, the only option a seller had to engage a real estate broker was to pay a fixed-rate commission. Well, not really... commission are not fixed by law, they are fixed by custom. Or, are they really fixed at all? That's the question the Justice Department is looking into.

"Illegal" Flipping & Lender Seasoning
There has been a lot of negative press and misinformation lately about double-closings. Many people have been indicted recently under what the press has labeled "Property Flipping Scams." Misinformed lenders, real estate agents and title companies will tell you that double-closings are now illegal. In fact, they are nothing of the sort.

"Big Brother" is Watching YOU! New (BAD) Legislation Coming Your Way
Well, it seems that with everything you do right, there's always someone else doing it wrong, do it badly, or doing it illegally. Enter Big Brother... the well-intentioned leglislator who wants to get re-elected by passing a law that protects the innocent from bad people or from their own stupidity.

7 Secrets Every Investor Must Know Before Making a Short Sale Offer!
Seven "Insider Secrets" to making Short Sale Offers!

When to Look A Gift Horse In the Mouth
Ask hard questions about why a seller is motivated. Here are some examples of good opportunities that shouldn't necessarily motivate you to buy.

Flipping Is Illegal !!
Oh No! All this time you've been telling me I could make a killing buying & selling (flipping) houses and now you?re telling me it's illegal, Ron?

Nine Ways To Improve Your Closing Ratio
You?ve pre-qualified your prospects. They look good and you?ve made an appointment with your lender for the formal loan application. You?re feeling good about yourself now because, as far as you?re concerned, this house is sold...or is it?

What Can I Realistically Earn In A Lease Purchase Business?
If you're looking at Lease Purchasing as a business, you'll obviously want to earn much more than the $20,000 per year in our "How To Give Yourself A $20,000/Year Raise Without Asking Your Boss" article.

Two Parts of Objections
Objections can be broken down into two parts. Part one is the concern of the client or prospect; part two is the solving of that concern. You need to be proficient at approaching each of these parts. Many agents make their mistakes on the first part, which gives them no chance to be successful in the end.

Closing a Client
Too often I see agents turn uncertain when it comes to getting a client to sign an agreement. It is that moment of indecision that causes agents to lose sales and listings. Here are a few thoughts that can take you over the threshold to more listings and sales.

The Professional Investor’s Plan
A few suggestions that will hopefully save you from wasting years of hard effort only to learn in the end that had you invested using a better strategy, you would have realized more profit, happiness, satisfaction, control and free time as a result.

Complete Home Rehab in 10 Days
This report is about taking a house and restoring it to an aesthetically pleasing dwelling that has reclaimed its functional utility. In effect, it is the anti-aging medication for bricks and mortar.

Understanding Loan Terms
When considering an investment property loan from an institutional lender, you need to consider many of the variables involved in the loan terms being offered.

The Basics of “Short Sales”
You will likely come across dozens of properties in foreclosure with little or no equity, that is, the seller owes at close to or more than the property is worth. In these situations, lenders are sometimes willing to accept less than the full amount due, commonly referred to a “short pay” or “short sale.”

Quick Cash Profits with Split Funding
This method is well suited to very short term quick-turn deals. As seller financing goes, it is a very simple technique.

Make Quick Cash on Assumptions
I have found this to be one of the easiest and quickest methods of buying and selling a property in weeks, days, or even hours.

The Power Within
Yes, it's an awesome power you've been granted. The power to succeed and the power to fail. The choice is yours and only yours. What will you do with it?

Triple Your Income in the Next 12 Months
We all have choices in life. We can spend our lives making a living or we can choose to make some real money.

Property Types A, B, C And D
One of the biggest problems individuals just starting out have is the type of property they look for, and working outside their immediate area. One of the constants around the country and for every state, is that there are the most desirable areas to live and the least desirable; and then those that fall in between.

Why Most Real Estate Investors Fail
A. TO REACH THEIR GOALS.
B. TO PRODUCE ADEQUATE RETURNS FOR THE AMOUNT OF TIME AND MONEY INVESTED

10 Important Tips to Successful Real Estate Investing
When it comes to investing, everybody has certain goals and aspirations. However, we have found that there are certain guidelines every aspiring real estate investor needs to know

How to Make Money in Real Estate Investing
Tax breaks can often enable investors to turn a loss into a profit.

How to Eliminate Risk in Real Estate Investment!
Avoid 12 Common Mistakes Made by Novice Investors and Ensure High Rates of Return!

A few Points about Interest Rates
If you're new to investing or real estate and don't know the first thing about interest rates, here's a good tip: the higher the interest rate, the more expensive it's going to be.

Why Selling on Lease Options is Glorified Landlording
Selling on lease options can be a profitable technique if done wisely. Just don't go into it believing it doesn't take any work and that the landlording headaches are completely removed. They aren't.

Yes, the Seller Can Get a New Loan
One of the questions I see asked over and over on the REI newsgroups is "Can the seller get another loan?" This is a great question because it so often is one of the objections raised by a seller when a creative offer is being discussed.

What's Your Performance Ratio?
Ignoring all expenses except vacancy, how many performing properties does it take to cover one vacancy?

Negotiating and Sales Skills Are Critical
Examples of how the phrases you choose can affect your results. Take a minute to consider how many questions you ask and how much information you attempt to extract from a seller in a single call. Knowing what to say and when to say it will improve your performance more than you can imagine.

How to Choose the Proper Entity for Your Business
Choosing the property entity for your real estate investing business can be confusing.

Directionals Move Properties
One of the most effective and frequently overlooked methods of filling or selling a property is the use of directional arrow signs.

How to Get Comps
There are primarily four ways to get information on comparable sales (comps) when trying to determine the value of a target property.

Process Servers - Your Hottest Ticket For Finding Motivated Sellers
I get asked all the time the question, “what is quickest and least expensive way to find motivated sellers”?

Making Big $$$ In Pre-Foreclosure Using Direct Mail
Making big $$$ in pre-foreclosure properties is just simply one of the most profitable ways to consistently make money in real estate today.

Find Motivated Sellers (Collection of Newsletters)
What better way to start off than to get right down to it asking yourself, “Why should I focus on motivated sellers?”.

Get All “Fired” Up For Motivated Sellers
What is the difference between you and the next real estate investor? Or maybe I should ask it this way, “do you want to consistently find truly great deals that separates you from others?”.

"Mold" Your Way To Motivated Sellers
If you haven't figured it out by now; for real estate investors to find great deals most all the time involves solving problems with a property.

The Legal Separation For Finding Motivated Sellers
Whether you realize it or not divorce is probably the #1 reason houses go into foreclosure. When payments on a house start getting behind that alone has caused many to file the legal separation of divorce.

Instant Cash Wholesaling Houses!
What is the key to being successful in real estate investing every month and every year? The answer lies in one simple but very powerful word...

Finding Motivated Sellers: Luck or Hard Work?
Somewhere in between total luck and absolute sell-out hours chasing deals is where you should be in finding truly motivated sellers, or rather having them finding you.

Mailing Principles For Real Estate
Let’s get into what you really need to know in starting your direct mail campaign. Get a organized game-plan together on how you are going to make sure that you get as many motivated sellers calling you as you can handle!

Motivated Sellers Before The Tax Sale
If you want to learn more about the sale BEFORE the sale then you are definitely are at the right place.

How to get motivated sellers to call you before they call your competition
When it comes to marketing your real estate business, there is one technique that stands out from the rest. This technique is simply the best way available to get motivated sellers to call you before they call anyone else....period.

Understanding the benefits of selling your properties using lease options
This article will deal with selling your property using the lease option technique. I will start by walking you through a typical lease option sale and then go into further detail on how to increase your monthly cash flow and back end profit using this powerful technique.

Selling Houses Fast Part Two
The first step to success in buying and selling is locating prospects. Without potential buyers it's very hard to sell houses.

Where To Get The Money... Even If You Are Bankrupt And Broke
When I started investing in real estate in 1982, I thought you had to have money. I was working a job and was broke. Since then, I have learned that you don't need money, credit, or a steady job to do this type of investing.

Investing in Real Estate Securities for High Yield and Capital Appreciation
Direct real estate investing involves ownership of real property. If the property is income producing, such as single family homes, apartments, office buildings, warehouses or retail centers, the investor must be involved in the day to day management of his property

Private Mortgage Loans Provide a Short-Term Financing Alternative
Private mortgage loans are made by private lenders instead of traditional financing sources such as banks, lending institutions, or government agencies.

Passive Real Estate Investments
Many investors are turned off by real estate because they do not have the time or inclination to become landlords and property managers. Both of which are in fact, a career in themselves.

Building and Cultivating a Buyer List
While I was still working a full time job as a police officer, I managed to wholesale no less than 5 houses per month with an average profit of $10,000 each.

Various Aspects Of The Lease Purchase Business
Here we want to briefly touch on some of the actual aspects of operating such a business, the pluses and minuses and why Lease Purchasing represents a win-win situation for the seller, the tenant/buyer and just as importantly, you, as the business owner.

Juggling The Day With A Deal
Doing deals with sellers is why you went into lease purchasing. Again, using organization and time management is very important here.

How To Give Yourself A $20,000/Year Raise Without Asking Your Boss
Impossible you say. Chuck and Sue are crazy. Not at all. Here's how...

Getting Started In Real Estate
One of the first things we do with our Partnering For Your Success students is to have them plan out how many hours they can spend on lease purchasing.

The Many Ways To Profit From O.P.P.'s Multiple Cash Streams
Lease Purchasing is a specialized niche in the field of Creative Real Estate, which allows you to control property without the trouble of ownership; and profit from this. Lease Purchasing affords wonderful benefits and opportunities to sellers, buyers, investors and those who would like to operate a home-based business.

Are You Profiting From O.P.P.?
We know many of you have the desire and dream of running your own home-based business. But, like so many people, you're not sure where or how to start.

How Do I Implement The Lease Purchase Plan?
First you have to set up goals for yourself, both long term and short term. Don't forget these goals define how your business is run. They will determine what you do on a daily, weekly and monthly basis.

The "Psyche" of The Seller and The Tenant Buyer
The ability to know what motivates your customer, how your customer thinks, and tapping into their "psyche" is what makes some businesses successful and why others fail.

How Do You Profit From O.P.P.?
This article, the third in the O.P.P. series will briefly touch on some of the strategies that are available to the Lease Purchase consultant

Consulting Your Way To A Six Figure Income!
Examples of the power of Lease Purchase Consulting with both Buyers and Sellers

Guidelines For Choosing A Guru, Coach Or Mentor
A guide for those who wish to enter into a coaching or mentoring relationship with a Guru, Coach or Mentor

Checklists for Tenant/Buyers and Sellers
Helpful checklists for meetings with Tenant/Buyers and Sellers

Does Your Business Need An Attitude Adjustment ?
Instead of moaning and groaning about "Why Me?"... ask yourself how you can turn the situation around. It’s better than feeling sorry for yourself, and a lot more productive.

It Takes Money To Make Money, And Other...Big Lies!
Whoever said it takes money to make money was someone trying to justify why they're broke. It does not take money to make money, and I'll prove it.

Get Out of Your Comfort Zone and Make Some REAL Money
Everyone has a comfort level in which they live and work. That level is determined by several factors and can be changed with practice and time. We have a choice of what we do each day, how we spend our time and how much money we make.

Magic Words that Make Millions
I've got a collection of magic words I've accumulated over the years. Most are designed to help me get into or out of a real estate deal. All of them work.

The Psyche of The Seller and The Tenant Buyer
What motivates them. What are they thinking. How can you better understand them. All of which is important to those of us in lease purchasing.

The Divine Secrets Of The Ya Ya Lease Purchase Hood
The biggest secret of conducting a successful lease purchase business is to have a plan.

Are You A Shoulda, Coulda, Woulda?
The impetus for this article came from one of the 40 to 50 e-mails we get each week that go like this: "Dear Chuck & Sue, Can you recommend a business that will help me earn $10,000 to $20,000 each month. I need to start earning this type of money as quickly as possible. Sincerely, I want To Be A Millionaire By Next Tuesday"

Take It To The Customer
Today the competition is fierce for a customers' attention. In order to compete, you need to employ take-it-to-the-customer techniques.

Finding and Qualifying The Tenant Buyer
Once you and the seller have signed your contract your job becomes to move that property to a tenant/buyer.

The Lease Purchase Business Day
For those of you conducting a lease purchase business, the first thing for you to do each morning is to check your goals. How many calls are you to make, how many contacts, articles, etc. Your goals will depend on where you are in your business - just starting, in business for a year, two years, etc.

Using Those Business Cards
One of the first things you do when starting a business is to have business cards made up. The next thing you need to do is give them out. If you keep them in the card holders or the box in your office, they are not doing what you got them for.

The Art of Calling on Real Estate
I've learned over time to not think of telephoning as cold calling, but how I can help a seller or buyer.

Seven Tips for Success as a Real Estate Investor
Remember: This is a numbers game! If just 15 people say "yes" to buying one of your real estate investments each year, you will get rich. Keeping the numbers in mind will help sustain your energy when times get tough.

Press Release: Are You Dumb Enough To Be Rich?
A goldmine of information that can only come from years in the trenches doing real estate the right way and helping others achieve their dreams. This book is a MUST read and may well be one of those minor decisions one makes that creates major change.

Avoiding Pitfalls on the Road to Real Estate Riches
Simple Stuff Every Investor Needs to Know and Do

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