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Real Estate Reading Room [Business and Career]
Articles and Advice about Business and Career from Real Estate Reading Room


Power of Networking
Equinox Advantage believes in the power of a great sphere of Influence!

Marketing Is A Four-Letter Word!
Why do we shy away from the most important aspect of our business? Marketing is the lynchpin of all business endeavor, and those who learn that will always lead the pack.

Rehab Diary - Or Why Should I Listen To Ron
To Rehab or Not to Rehab.... That can be a tough question, until you read this Diary.



Change Your Dialog
The elevator to success is out of order. You'll have to use the stairs... one step at a time

Can't You See I'm Working?
For many working parents, telecommuting or a home business may seem like the answer to your prayers. But the first thing you may discover is that working from home includes many unexpected distractions.

Beating The Competition
Unless your product or service is one-of-a-kind, you've got competition. To beat them, you have to make sure you're the key company, the one your customers turn to above all others. How do you do that if you're new and small?

Are You Taking Full Advantage of the Web?
Is your site visible, interactive? How's the infrastructure? Are your mailings personalized? What about tracking and consistency? In order to get the most out of your website all of these items are important.

4 Things That Make A Web Site Great
Think about the sites you visit over and over. What keeps you coming back?

Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.

Creating Daily Success in Real Estate
The journey to a successful life should be enjoyed. True success comes from accomplishing the activities daily that will lead you to your ultimate goals in life.

How Good Are Your Sales Skills?
Most of us work to make progress in our life. By working hard, we make good time. But we are often making good time in the opposite direction from our desires in life. The problem is that we don’t know where we are going. Many of us have not clearly defined what we want.

Need A Sales Boost - Try These!
The telephone is still the best and most effective way to reach people. It can help generate more sales and build your business. Unfortunately most people don't like the telephone and don't use it effectively. In order to become more proficient using the telephone, you need to follow some basic guidelines and then practice, practice and then practice some more.

In Business, Image Isn't Everything; It's The Only Thing!
We have all heard this lament, but how much do we practice it. With all the relaxed rules today, do we really present ourselves in the best light?

Becoming A Solution To Your Customers Problems
Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not the only thing you do. Don't forget to use your time wisely.

How to get 1 hour of uninterrupted time with potential new clients... and have them buy lunch too!
This is an excellent method of attracting new clients!

Simple, Easy ways to Increase Your Email Efficiency by 100 percent!
Some simple steps you should do EVERYTIME you receive an email

Don't lock your website in the closet!
Six Important tips on promoting your website

Referrals…The Secret Weapon
Are you getting referrals from you customers? If not, you are missing a lot of sales.

Ethics in Business..A Lost Art
Whatever happened to going into business to provide a needed service, being loyal to employees, and keeping promises.

A Forgotten Marketing Tool - The Postcard
The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business.

Business Partners & Marital Partners, Will the Marriage Survive? Part 1
With today's economy, and the layoffs occurring as a result of these economic conditions, more and more people are opting to start their own business. Due to the low start up costs, the prevalence of home-based businesses is on the rise, many of these started by husband and wife teams.

Business Partners & Marital Partners, Will the Marriage Survive? Part II
In the last article, we concluded by saying that keeping your business and personal relationships separate is very important to the survival of both your business and your marriage. In this article we will talk about how to achieve this goal.

Businesses - Leisurely Dining or Fast Food
It occurred to me the other day, that so many people today liken their businesses to the way they eat - fast. Think about it.

Is Your Business Safe?
Well, is it! Do you back up your files on a regular basis? Do you have a back up plan in place? What's important to your business and what isn't? What happens if you get hurt, who will run your business?

Career Coaching: Ten things to do When You Really, Really Hate your Job

Midlife crisis? Dont hit the Big Three Panic Buttons
When you're midlife and mid-career, your crisis may come from outside events, such as layoffs or illness. Other times you've outgrown your life and want to move on.

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